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Lighting plays an important role in the stores and color, it can improve the effect of goods on display, store atmosphere, to create a pleasant and comfortable shopping environment. Therefore, clever lighting design, can improve the value of goods, enhance the purchase intention, make the effect of visual marketing to achieve the best state. With the help of the illuminate of lamplight, goods become more attractive for the customers, the light has played a guiding role. The purpose of that is to say, the mall LED lighting can be divided into two aspects: one is for goods, the second is for customers.

For commodities, the main purpose of the lighting is:

LED lighting can enhance commodity color and simple sense: after the illuminate of light, as warm color light on warm color to move goods, can strengthen the color of the commodity effect, through the glass or shiny things reflected light, more added goods delicate and noble;

LED lighting emphasizes the commodity characteristics: projection beam passes elaborate design, make goods and background separation, resulting in a space; In addition, the color is a facial expression, it can foil to create a special mood, makes possible the interpretation of the connotation of goods, to achieve the ultimate goal of display.

In view of the customer, LED lighting is the purpose of:

LED lighting can attract customers attention: when the goods can't emerge from the surrounding environment, the light can play its role, for example, use the contrast of brightness, color, can make the customer's attention on the specific commodity, so as to achieve the visual guiding role;

LED lighting can enhance the affinity of goods: by light irradiation, goods can produce soft and warm feeling, make the customers obtain the psychological euphoria, and thus on the goods, that produce the purchase desires.

Mall lighting design principles

Visual effects for the outstanding goods, is simple and effective means of lighting. The lighting should be selected to two or morethings lighting effect and the principle of saving energy. When the LED lighting design should pay attention to the following:

For wall illumination should increase, while the other parts is reduced, the background color of wall is outstanding, can fully show the personality and characteristics of products;

Lighting design should fully consider customers, strong lighting eyes feel tired easily, should avoid to use;

Taste. The illumination intensity reflects the store, the more advanced market the softer the light;

High strength is not equal to effective illumination, therefore, wants to meet the need of commodity display of visual design.